The Top Marketing Strategies for Our Practice (Ranked by Effectiveness)
Our marketing coordinator recently evaluated the effectiveness of our top marketing strategies, rating each on a scale from 1 to 5. Here's the breakdown of what’s working best to grow our practice and reach new clients:
1. Community Marketing (5/5)
Why it works: Building real connections with referral sources in our community has been a game-changer. By visiting local offices and offering in...
End-of-Year Practice Audit: How to Streamline for 2024
As the year comes to a close and we gear up for 2024, now is the perfect time to hit pause, take stock, and streamline your practice for the new year. I know, I know—auditing your practice might not sound like the most exciting end-of-year activity, but trust me, it’s one of the most important steps you can take to ensure smooth sailing ahead.
Here’s the good news: it doesn’t have to be overwhe...
End-of-Year Reviews and Surveys: Proceed with Caution
As we head toward the end of the year, it’s tempting to wrap up by conducting staff reviews and surveys. After all, it’s the season of reflection and goal setting, right? While gathering feedback is essential, doing it the wrong way—or asking the wrong questions—can backfire. Hard. In fact, if you’re not ready to take action on what you learn, you might be opening up a can of worms that does ...
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